| TEMPERA CLOTHING (www.tempera.com) |
| GROUND UP BUILD FOR IDENTITY/BRANDING AND ONLINE STORE FOR A SMALL CLOTHING BOUTIQUE. ONE OF THE VERY SPECIFIC CHALLENGES WAS TO MASK THE FACT THAT THE COLLECTION WAS RELATIVELY SMALL, WHERE THE USUAL ITEMS GRID WOULD NOT FEEL ENGAGING TO A SHOPPER. I TRIED TO MAINTAIN THE WARM MOOD AND FEEL OF A MORE INTIMATE, SMALL COLLECTION SHOPPING EXPERIENCE. BELOW IS THE ACTUAL SITE AND THE PROPOSED REDESIGN. |
| ROLES |
| IDENTITY, BRANDING, LABELS & STATIONERY, WEB DESIGN, PHOTO EDITING, EMAIL AND PRINT MARKETING. |
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| SINCE PAGE DESIGN: ENTIRE PATH IS VISIBLE AT ALL TIMES TO MAXIMIZE SMALL INVENTORY EXPOSURE: |
| HOVER ITEM PREVIEW WHILE GALLERY IMAGE STRIP IS DISPLAYED: |
| ITEM PAGE (LEVEL 3): |
| HOVERING OVER MAIN IMAGE OPENS SMALL PREVIEW OVER ITEM DETAILS MODULE: |
| CLICKING ON SMALL PREVIEW OPENS FULL PREVIEW, CLICKING AGAIN REVERTS BACK TO DEFAULT ITEM PAGE: |
| BUILT-IN SIZE CHART, USER REMAINS ON ITEM PAGE: |
| ABOUT US PAGE: |
| SIMPLER, BETTER SEO, ENHANCED USER FEATURES REDESIGN (QUICK-SHOP, BOOKMARKING, AND OTHERS): : |
| SHARE FUNCTIONS AND AUXILLARY SECTIONS ARE KEPT BELOW THE FOLD AWAY FROM MAIN SHOPPING ENVIRONMENT : |
| HOVERING OVER ITEM OPENS ADDTL PHOTOS AND QUICK-SHOP MODULE: |
| TYPICAL ITEM PAGE: |
| TYPICAL TEXT-ONLY PAGE AS FRAME, INVENTORY REMAINS VISIBLE: |
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