GREEN CENTS: THE TASK WAS TO FIND WAYS TO MAKE EBAY MORE GREEN AS A MARKETPLACE. I PROPOSED A COMPARATIVE, SIDE-BY-SIDE SHOPPING EXPERIENCE THAT WOULD CLEARLY INCENTIFY THE FINANCIAL BENEFIT OF SHOPPING LOCAL AND LOCAL+USED.
PERSONAL SHOPPER: SHOPPING FOR CLOTHES ONLINE HAS ALWAYS PRESENTED A CHALLENGE IN THE ABSENCE OF PERSONAL, TACTILE CONNECTION WITH THE MERCHANDISE, PAVING WAY TO MIS-FITTING PURCHASES. THIS IN TURN TRIGGERS ADDITIONAL PACKAGING, SHIPPING AND WAIT TIMES. PROPOSED SOLUTION INCLUDED A MORE PRECISE "PERSONA BUILDING", A SET OF SIZE,, GENDER AND STULE ATTRIBUTES THAT WOULD RUN ON THE BACKGROUND AND OVERLAP BUILT-IN CSA TAGS TO ASSURE A MUCH CLOSER MATCH. PARALLEL TO THIS, I PROPOSED A UNIFIED UI THAT ALLOWED A USER TO MIX EXISTING (DIGITIZED) CLOTHING WITH ITEMS AVAILABLE ON THE MARKETPLACE - ALL AS A STACKED, UNIFIED VIEW. THIS WOULD ALSO ALLOW FOR SHOPPING FOR A COMPLETE LOOK AND HAVE A POSITIVE EFFECT ON GMV. US PAT. APPLICATION P1539US1 (2043.A78US1)
STYLISTA: THE 'DRESS-A-FRIEND" MOBILE SOCIAL GAME AS A POSSIBLE WAY TO INTRODUCE MILLENIAL GENERATION TO EBAY.DOWNLOAD APP, INVITE FRIENDS, TAKE A PHOTO OF THE PERSON BEING "DRESSED" LOOSELY CONFORMING TO ONE OF THE POSES IN THE SILHOETTE LIBRARY. THE PARTS OF THE FIGURE ARE THEN DIVIDED BETWEEN PLAYERS TO DRESS AND ACCESSORIZE. ONCE COMPLETED, ALL PARTS COME TOGETHER INTO AN AMUSING ARRANGEMENT. FUN AND INTERACTIVE, THIS EXPERIENCE IS UNDERLINED WITH REAL TIME MERCHANDISE RECOMMENDATIONS, SOURCED BOTH ONLINE AND LOCALLY, BASED ON USER SELECTIONS DURING GAME.
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